Hang Loose with the Big Fish: A Tech Leader’s Easy Guide to What Investors Really Want

Key aspects that are of interest to investors of tech companies

Isabel Nyo


Whether you’re preparing for a merger or acquisition or simply want to understand what investors look for in a company’s technology, this guide will help you understand key aspects that are of interest to them. Here, we will dive into these areas and explain why they matter to investors.

Photo by Austin Distel on Unsplash

Technology Compatibility

Investors want to ensure that the technology of the company being acquired is compatible with their own or can be easily integrated. Compatibility includes considerations around software, hardware, operating systems, and more. In mergers and acquisitions (M&A), the ease of integrating technologies can significantly impact the success of the venture.

Intellectual Property

Intellectual property can add significant value to a company. If the company being acquired has any patents, trademarks, or copyrights, investors would want to understand the extent and validity of these assets. Intellectual property can serve as a competitive advantage in the market, providing exclusivity to products, services, or solutions.


The scalability of technology is another key aspect for investors. A scalable technology can handle increased usage or demand without a significant drop in performance. It allows the company to grow and expand its operations efficiently, which is a positive indicator for investors looking for growth potential.

Potential for Innovation

Investors are also interested in how the technology can be further developed or used innovatively in the future. A company’s potential for innovation can indicate its ability to stay competitive and adapt to changes in the market or technology landscape.


With growing concerns around data breaches and cyber attacks, the strength of a company’s cybersecurity measures is a significant consideration for investors. A company with strong cybersecurity measures is likely to have better resilience…



Isabel Nyo

My course for engineering managers: https://gum.co/emcourse | Tools and Resources for Tech Professionals & Leaders: https://gumroad.com/eisabai