Demystifying The Tech Speak: 20 Key Concepts for Non-Tech Founders

Containerization, Microservices, APIs and other essential concepts that non-tech founders should know

Isabel Nyo
5 min readOct 24, 2023
Photo by Austin Distel on Unsplash

As a non-technical founder, you might find yourself lost in a sea of technical jargon. The world of software development can feel like an alien landscape, filled with complex concepts and terminologies that seem impossible to grasp.

For a non-technical founder where your brilliance lies in your vision and business savvy, let me assure you that it’s not about becoming a coding expert, but rather about understanding the language and processes involved in transforming your vision into a functional product. It’s about bridging the gap between the ‘tech’ and ‘non-tech’ worlds within your startup, to foster better communication, decision-making, and ultimately, success

With that, here is a guide to 20 essential software development concepts you need to know.

1. Programming Languages

A range of programming languages are used to build software, including JavaScript, Python, C++, Java, Ruby, etc. Depending on the type of software, different languages may be more appropriate.

2. Software Development Life Cycle (SDLC)



Isabel Nyo

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